Application of methods of economic cybernetics to the design of a sports financing model

One of the priority directions state policy is development sphere physical culture and sports as a significant branch national economy socio-economic practice effective management. In current economic conditions, on one hand, there are tendencies to increase commercialization in industry. On other need for financial support, diversification sources modernization financing model, increasing effectiveness public-private partnership mechanisms, developing order tools achieve sustainable industry dynamics announced. The severity unresolved problems determined choice direction this study its relevance. process research based synthesis system approaches, we used methods cybernetics, organization theory, construction structural-information decision-making schemes using analytical assessments, structural-logical criteria analysis, methodological approaches unit economics. As result, poly-subject environment ecosystem was determined, conceptual approach formation model developed, structural functional space business designed taking into account digital component, sources, processes alternative objects were identified, set parameters infrastructure components developed.